The Colco Times

Why Freshly Roasted Coffee is Superior to Pre Packaged Coffee

by Joseph Shuttleworth on Jan 17, 2023

Why Freshly Roasted Coffee is Superior to Pre Packaged Coffee

Coffee is one of the most consumed beverages in the world, and for good reason. It provides a much needed boost of energy in the morning, and the aroma alone can bring comfort and warmth to any setting, however, not all coffee is created equal. In fact, the difference between freshly roasted coffee and pre-packaged coffee is like night and day.

Coffee is more than just a morning pick me up. It is also a beverage that is packed with health benefits, as long as it is freshly roasted. Freshly roasted coffee is superior to pre-packaged coffee in terms of flavour, aroma, freshness, and quality, and it also provides many health benefits that pre-packaged coffee can't match.

First and foremost, fresh coffee preserves the flavour and aroma that coffee is known for. As soon as coffee is roasted, it releases oils, gases, and other compounds that contribute to its flavour and aroma. However, these compounds begin to dissipate as soon as the coffee is roasted. Pre-packaged coffee, on the other hand, has often been sitting it warehouses for months before being purchased and is often roasted abroad to keep costs down and given shelf lives of over 2 years. This prolonged exposure to air and light can cause the coffee to lose much of its flavour and aroma, resulting in a less enjoyable cup of coffee. Fresh coffee, on the other hand, is packaged in airtight bags that keep the coffee fresh for longer.

In addition to the loss of flavour and aroma, pre-packaged coffee is also more susceptible to the growth of mold and bacteria. Coffee beans are porous, which makes them a breeding ground for microorganisms if not stored properly. Fresh coffee, however, is less likely to harbour these unwanted microorganisms, making it a healthier option.

Fresh coffee has also been linked to many health benefits. Studies have shown that drinking coffee in moderation can lower the risk of type 2 diabetes & heart disease, the antioxidants found in coffee can also help to protect the body against free radicals and inflammation.

Another major advantage of fresh coffee is that it is often sourced from higher-quality beans. Specialty coffee is a term used to describe coffee that has been grown using sustainable practices, and is often of a higher quality than mass-produced coffee. Specialty coffee is sourced directly from farmers, which supports local communities and helps ensure fair wages.

In conclusion, fresh coffee is superior to pre-packaged coffee in terms of flavour, aroma, freshness, and quality, as well as providing many health benefits. By choosing fresh coffee, you are not only treating yourself to a better cup of coffee, but also supporting sustainable practices and local communities.

At our family coffee roasting business, we take pride in providing our customers with the freshest and highest quality coffee beans. Our specialty coffee beans are traditionally hand roasted to perfection, ensuring that you get the most out of every sip. Give us a try and taste the difference for yourself. Visit our Coffee Shop to learn more 

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